What's a Vehicle Wrap?
Vehicle advertising reaches consumers not exposed
or lightly exposed to newspaper or television. For
instance it was found that people with long commutes
are more difficult to reach with newspaper
advertising; however 96% of north Americans travel
in a vehicle each week either as a driver or as a
passenger. A fair display advertisement in the
Yellow Pages can reach costs of $12,000 for just one
year. In that common approach, you have to wait for
someone to pick up the right directory where you are
listed, share space at all times with direct
competitors and hope that the potential client will
choose you from all of the others listed. Besides,
most businesses in the same industry will be listed
in the same pages, whereas with mobile advertising,
TopWraps delivers the information in a unique way to
your target audience. Vehicle advertising reaches
everyone without discrimination. With a price tag
ranging from $2,000 to $5,000 (one time fee),
TopWraps makes it very cost effective to achieve the
high impact a vehicle wrap has to offer.
STATIC Vs. MOBILE BILLBOARDS
Information
from 3M tell us that "research has been able to
determine the effectiveness of moving billboards, or
fleet advertising, through the study of Global
Positioning Systems installed in trucks and traffic
counts. This first-ever study was performed by the
Traffic Audit Bureau (TAB), an independent
non-profit organization that authenticates the
circulation of out-of-home advertising such as
billboards.
In the recent trial using a Seiko ad created with
Scotchprint® Graphics, one truck reached an
estimated 40,585 people a day in Chicago, where an
average Chicago billboard reaches about 48,000
people. While the exposure is comparable, the cost
for fleet advertising is half that of traditional
outdoor advertising, or 70 cents per 1,000
impressions, according to TAB.
"Fleet advertising represents a unique media
opportunity. It is less likely to get lost in the
clutter or blend in with the background, as other
out-of-home advertising can sometimes do," said Bob
Swanson, advertising manager, Seiko. "If used
strategically, fleet advertising, by its very
nature, has the potential to be more dynamic and
captivating."
WRAP FACTS
Here are some of the factual aspects that make
vehicle advertising such an attractive option for
your marketing strategy.
Cost-benefit
One of the many benefits that makes vehicle
advertising so attractive is the actual cost
involved to produce a wrap. With partial wraps and
complete wraps, TopWraps has something for every
business’ budget. Vehicle advertising is by far the
most cost effective way of exterior advertising.
Impressions
According to the Transportation Advertising Council,
vehicle advertising generates between 30,000 –
70,000 daily vehicular impressions.
Paint protection
Vehicle wraps protect paintwork against sun damage,
minor abrasions and small stone chips. The vinyl can
also be removed after the promotion, or vehicle
turnover, leaving the original paintwork in the same
condition it was before it was covered.
Impact
Unlike traditional forms of outdoor advertising,
vehicle advertising goes to where the people are.
TopWrap vehicle wraps demand attention and gets the
message to the highest visibility areas and most
densely trafficked areas of cities, towns, parkades,
shopping malls, restaurants, highways and byways.
A recent poll shows that:
- 90% of travellers notice graphics on wrapped
vehicles
- 75% of consumers form impressions about a
company based on the fleet graphics
- 30% of consumers base buying decisions on
impressions they receive from company vehicles.
The numbers equate that we are a very visual
society, driven by effective advertising and
marketing. Vehicle advertising caters to all levels
of business and projects the message like no other
form of advertising can.
